what is SEO, and how does it work?

Search engine optimization is now more than two decades old, yet it’s still a mystery to the common marketer. We know we need it. We know it works, in theory. But what’s going on behind the scenes? Understanding SEO goes deeper than blog posts and keywords. There are...

What You Need To Know About The Latest Local SEO Trends

If you own a small business with a physical location such as a store or office, local search engine optimization (SEO) is an extremely important factor for your success. Your potential customers are walking and driving around, usually with their smartphones, searching...